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A Risk-Benefit Perspective on Early Customer Integration
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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outw
A Risk-Benefit Perspective on Early Customer Integration
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For small firms, knowledge leakage, loss and theft are counted among the greatest risks in inter-firm collaborations. SMEs are more vulnerable, because they suf
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In April 1991 BusinessWeek ran a cover story entitled, "I Can't Work This ?#!!@ Thing," about the difficulties many people have with consumer products, such as
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