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Neuromarketing in Business
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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems
Applications of Neuromarketing in the Metaverse
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The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challe
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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches