Search Results for: Applied Marketing Analytics Using R

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing a

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of vi

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing a

Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn pla

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software,