Search Results for: Asian Dimensions Of Services Marketing

Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglect

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt

"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Co