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From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or �
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Islamic Branding and Marketing
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Brand Identity Factors: Developing a Successful Islamic Brand
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The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. Accordi
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Amidst the roil of war and instability across the Middle East, the West is still searching for ways to understand the Islamic world. Stéphane Lacroix has now g