Download or read book Brand Lands, Hot Spots & Cool Spaces written by Christian Mikunda and published by Kogan Page Publishers. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion is the key. Put the customer in the right mood, make him feel good and he's likely to spend money. In this text, the author analyses how this is achieved.