Search Results for: Breakthrough Licensing A Disciplined Path To Profitable Brand Extensions

Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to prospect licensees,

Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to perform due diligenc

Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if i

Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning

This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into differe