Search Results for: Buyer Behavior In Marketing Strategy

This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, soc

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications