Search Results for: Case Studies In The Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based res

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brand

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challe

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore to

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The