Search Results for: Concise Encyclopedia Of Professional Services Marketing

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market

Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use ma

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM —

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a

This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions u