Download or read book Conflict and Consensus written by Serge Moscovici and published by SAGE Publications Limited. This book was released on 1994-09-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a bold new theory of the processes of collective decision-making that draws on theoretical influences ranging from group decision theory through to the authors' own social representations theory. Moscovici and Doise offer a novel analysis of group conflict and the construction of consensus to produce a general theory of collective decisions. Going beyond the traditional view that compromise is a negative process where group members merely comply in order to sustain cohesion, the authors argue that the conflict at the root of group decisions can be a positive force leading to changes in opinion and to innovation. Their theoretical framework is illustrated in depth with numerous empirical investigations fro