Search Results for: Consuming Atmospheres

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been

While the night has long been associated with crime and fear, over recent decades ‘nightlife’ has become increasingly associated with the creative economy,

Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid produ

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of techno