Search Results for: Contemporary Consumption Consumers And Marketing

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary ant

In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical per

`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many me

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patte