Related Books
Language: en
Pages: 121
Pages: 121
Type: BOOK - Published: 2017-10-24 - Publisher: GRIN Verlag
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing a
Language: en
Pages: 394
Pages: 394
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009 - Publisher: World Tourism Organization (Unwto)
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t
Language: en
Pages: 328
Pages: 328
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2008-12-14 - Publisher: Springer
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a