Search Results for: Cultural Heritage Marketing

Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism
Author :
Publisher : Routledge
Total Pages : 253
Release :
ISBN-10 : 9781136997402
ISBN-13 : 1136997407
Rating : 4/5 (02 Downloads)
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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


Sustainable Marketing of Cultural and Heritage Tourism Related Books

Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 253

Sustainable Marketing of Cultural and Heritage Tourism

Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Cultural Heritage Marketing
Language: en
Pages: 169

Cultural Heritage Marketing

Authors: Izabella Parowicz
Categories: Business & Economics
Type: BOOK - Published: 2018-10-25 - Publisher: Springer

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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice
Heritage Marketing
Language: en
Pages: 298

Heritage Marketing

Authors: Shashi Misiura
Categories: Antiques & Collectibles
Type: BOOK - Published: 2006 - Publisher: Routledge

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This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi
Marketing Cultural and Heritage Tourism
Language: en
Pages: 0

Marketing Cultural and Heritage Tourism

Authors: Rosemary Rice McCormick
Categories: Cultural property
Type: BOOK - Published: 2014 - Publisher:

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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the busi
Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions
Language: en
Pages: 377

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Authors: Ylva French
Categories: Art
Type: BOOK - Published: 2011 - Publisher: Routledge

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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif