Search Results for: Customer Interaction And Customer Integration

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each custom

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian case

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the