Search Results for: Defining And Measuring The Market For Brands Are Emerging Economies Catching Up

Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

Today’s production processes are fragmented across countries and industries. Intangibles play an important role, but their measurement is elusive. This paper

This paper examines the role of intellectual property and other innovation incentives in the development of one field of breakthrough innovation: nanotechnology

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va