Involvement, Familiarity, and Quality as Determinants of Product Evaluation by Consumers
Author | : Stacey Betts |
Publisher | : |
Total Pages | : 138 |
Release | : 1987 |
ISBN-10 | : OCLC:15187666 |
ISBN-13 | : |
Rating | : 4/5 (66 Downloads) |
Book Synopsis Involvement, Familiarity, and Quality as Determinants of Product Evaluation by Consumers by : Stacey Betts
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