Search Results for: Developing New Products And Services

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who want