Search Results for: Drivers And Barriers Of Consumer Behavior Regarding New Technologies And Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, sprea

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, sprea

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patter

Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations resp