Download or read book Psychology in Economics and Business written by Gerrit Antonides and published by Springer Science & Business Media. This book was released on 1996-09-30 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.