Download or read book Firebrands written by Michael Moon and published by McGraw-Hill/Osborne Media. This book was released on 2000 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.