Download or read book Guanxi and Business Strategy written by Eike A. Langenberg and published by Springer Science & Business Media. This book was released on 2007-06-10 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.