Search Results for: Handbook Of Research On Distribution Channels

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-ed

Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements --

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution ch

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in