Search Results for: Handbook On Radio And Television Audience Research

With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carr

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homog

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. I