Search Results for: Healthcare Business Market Research Handbook

"Handbook for Health Care Research, Second Edition, provides step-by-step guidelines for conducting and analyzing research, teaching students and practitioners

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the abi

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i