Search Results for: Hooked On Customers

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread att

"Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives an

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business su

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and