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Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.

Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results o

"Reputation Marketing" draws important distinctions between brand marketing, image marketing, and reputation marketing and illustrates the very different object