Search Results for: Impacts Of Online Advertising On Business Performance

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le