Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
Author :
Publisher : Newnes
Total Pages : 251
Release :
ISBN-10 : 9780124046948
ISBN-13 : 0124046940
Rating : 4/5 (48 Downloads)

Book Synopsis Practical Web Analytics for User Experience by : Michael Beasley

Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders


Practical Web Analytics for User Experience Related Books

Practical Web Analytics for User Experience
Language: en
Pages: 251
Authors: Michael Beasley
Categories: Computers
Type: BOOK - Published: 2013-06-21 - Publisher: Newnes

DOWNLOAD EBOOK

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this b
Improving the User Experience through Practical Data Analytics
Language: en
Pages: 397
Authors: Mike Fritz
Categories: Computers
Type: BOOK - Published: 2015-03-03 - Publisher: Morgan Kaufmann

DOWNLOAD EBOOK

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger h
Designing with Data
Language: en
Pages: 275
Authors: Rochelle King
Categories: Computers
Type: BOOK - Published: 2017-03-29 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designer
Lean UX
Language: en
Pages: 152
Authors: Jeff Gothelf
Categories: Business & Economics
Type: BOOK - Published: 2013-03-15 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-d
Practical Ethnography
Language: en
Pages: 167
Authors: Sam Ladner
Categories: Social Science
Type: BOOK - Published: 2016-08-25 - Publisher: Routledge

DOWNLOAD EBOOK

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladn