Search Results for: In Defense Of Advertising

A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appea

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect

In Defense of Monopoly offers an unconventional but empirically grounded argument in favor of market monopolies. Authors McKenzie and Lee claim that conventiona

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

Pretentiousness is the engine oil of culture; the essential lubricant in the development of all arts, high, low, or middle.