Download or read book Fostering Creativity and Innovation written by Flevy Lasrado and published by Springer. This book was released on 2019-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the United Arab Emirates (UAE), the author offers practical suggestions for improving and enhancing innovation, and ultimately achieving results. Both creativity and innovation have become pillars for leveraging competitive advantage in recent years, and therefore this book is a vital read for anyone engaged in ensuring sustainable development in organisations, particularly those within the Middle East.