Search Results for: Introduction To Advertising And Promotion

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th

"Integrated Marketing" boxes illustrate how companies apply principles.