Search Results for: Laddering

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer co

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is

This essential text provides an authoritative overview of research methodology for both students and professional researchers in management. Based on course nee