Related Books
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2020-06-16 - Publisher: John Wiley & Sons
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on
Language: en
Pages: 290
Pages: 290
Type: BOOK - Published: 2011-08-10 - Publisher: John Wiley & Sons
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in th
Language: en
Pages: 266
Pages: 266
Type: BOOK - Published: 2020-03-31 - Publisher: John Wiley & Sons
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2023-03-07 - Publisher: IGI Global
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptic
Language: en
Pages: 702
Pages: 702
Type: BOOK - Published: 2020-09-25 - Publisher: IGI Global
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and prob