Search Results for: Luxury Fashion Brand Management

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selecti

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No