Search Results for: M Powering Marketing In A Mobile World

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers,

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This boo

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sal

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platfo