Strategic Market Research

Strategic Market Research
Author :
Publisher : iUniverse
Total Pages : 99
Release :
ISBN-10 : 9781936236176
ISBN-13 : 1936236176
Rating : 4/5 (76 Downloads)

Book Synopsis Strategic Market Research by : Anne E. Beall

Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.


Strategic Market Research Related Books

Strategic Market Research
Language: en
Pages: 99
Authors: Anne E. Beall
Categories: Business & Economics
Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse

DOWNLOAD EBOOK

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Market Research in Practice
Language: en
Pages: 400
Authors: Matthew Harrison
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
The Market Research Toolbox
Language: en
Pages: 401
Authors: Edward F. McQuarrie
Categories: Business & Economics
Type: BOOK - Published: 2015-04-01 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
Marketing Research
Language: en
Pages: 0
Authors: Carl D. McDaniel
Categories: Analysemetoder
Type: BOOK - Published: 2002 - Publisher: Thomson South-Western

DOWNLOAD EBOOK

Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces wh
Market Research
Language: en
Pages: 429
Authors: Erik Mooi
Categories: Business & Economics
Type: BOOK - Published: 2017-11-01 - Publisher: Springer

DOWNLOAD EBOOK

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin