Related Books

Marketing competitivo
Language: es
Pages: 626
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 1991 - Publisher: Ediciones Díaz de Santos

DOWNLOAD EBOOK

INDICE: La naturaleza del marketing. Nivel estratégico dela planificación de marketing. Planificación de marketing yformulación de estrategias. Por que comp
Los siete factores clave del marketing estratégico
Language: es
Pages: 172
Authors: Daniel Piestrak
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Ediciones Díaz de Santos

DOWNLOAD EBOOK

INDICE: Identificando su universo competitivo. Conociendoy comprendiendo a sus competidores. Autodiagnóstico. El análisis estratégico y las estrategias compe
Marketing empresarial, dirección como estrategia competitiva
Language: es
Pages: 276
Authors: Sonia Janneth Limas Suárez
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Ediciones de la U

DOWNLOAD EBOOK

El marketing está conexo a un entorno cambiante que va ofreciendo permanentemente nuevos desafíos a las empresas influyendo en la competitividad. Por eso es n
Marketing
Language: en
Pages: 686
Authors: Gary Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson Educación

DOWNLOAD EBOOK

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and p
Business
Language: en
Pages: 722
Authors: Ricky W. Griffin
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Pearson Educación

DOWNLOAD EBOOK

For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the import