Search Results for: Marketing Decision Making

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade

This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res