Search Results for: Marketing In The Era Of Accountability

This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketin

When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional c

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve