Search Results for: Marketing Of Engineering Services

This book provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical stan

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng

Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.

This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a