Download or read book Selling the City written by G. J. Ashworth and published by *Belhaven Press. This book was released on 1993-11-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent successful campaigns have demonstrated the financial value of creating a positive image of cities. You cannot afford to ignore these benefits. Bringing together the diverse theoretical work from both urban planning and management, this is the first book to show you how to capitalize on effectively marketing your city to tourists, new industry and investment. Through practical examples and illustrations from Western Europe and North America, you'll learn how a successful strategy is conceived, planned and carried out, and how the results are monitored and measured.