Search Results for: Priced To Influence Sell Satisfy Lessons From Behavioral Economics For Pricing Success

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps ratio

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical f

This ambitious book develops an integrative understanding of business transparency spanning business disciplines. It synthesizes the vast, siloed research on bu

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entr

How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or