Search Results for: Product Innovation Management

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new busines