Search Results for: Promotion Management Marketing Communications


Related Books

Promotion Management & Marketing Communications
Language: en
Pages: 732

Promotion Management & Marketing Communications

Authors: Terence A. Shimp
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher:

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Promotion Management and Marketing Communications
Language: en
Pages: 682

Promotion Management and Marketing Communications

Authors: SPCK Publishing
Categories: Communication in marketing
Type: BOOK - Published: 1993 - Publisher:

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Marketing Communications Management
Language: en
Pages: 447

Marketing Communications Management

Authors: Paul Copley
Categories: Business & Economics
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Promotion Management and Marketing Communications
Language: en
Pages:

Promotion Management and Marketing Communications

Authors: Terence A. Shimp
Categories: Advertising
Type: BOOK - Published: 1989 - Publisher:

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Advertising Communications and Promotion Management
Language: en
Pages: 640

Advertising Communications and Promotion Management

Authors: John R. Rossiter
Categories: Advertising
Type: BOOK - Published: 1998 - Publisher:

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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly