Search Results for: Psychology Of Branding

This title explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, a

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relations

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories o

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.