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Public Relations on the Net
Language: en
Pages: 468
Authors: Shel Holtz
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Amacom Books

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California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Managing Public Relations
Language: en
Pages: 550
Authors: James E. Grunig
Categories: Business & Economics
Type: BOOK - Published: 1984-01-01 - Publisher: Wadsworth Publishing Company

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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well
PR 2.0
Language: en
Pages: 306
Authors: Deirdre K. Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2008-03-26 - Publisher: FT Press

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Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.