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Type: BOOK - Published: 2004-05 - Publisher: Skyhorse Publishing Inc.

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This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discuss
Mr. Lee's Publicity Book
Language: en
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Authors: Ivy Ledbetter Lee
Categories: Business & Economics
Type: BOOK - Published: 2017-06-30 - Publisher:

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This book, newly discovered from the archives of his biographer, is Ivy Lee¿s only known full-length manuscript. Written in the mid-1920s, a time when the publ
The Right of Publicity
Language: en
Pages: 170
Authors: Jennifer Rothman
Categories: Law
Type: BOOK - Published: 2018-05-07 - Publisher: Harvard University Press

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Who controls how one’s identity is used by others? This legal question, centuries old, demands greater scrutiny in the Internet age. Jennifer Rothman uses the
The Savvy Author's Guide to Book Publicity
Language: en
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Authors: Lissa Warren
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A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skill
Plug Your Book!
Language: en
Pages: 207
Authors: Steve Weber
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