Search Results for: Quantitative Analysis In Marketing Management

"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies publish

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quant

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quant